public opinion

Scope Note

This category is used to index information on attitudes; importance accorded them; modes of expression; measurements (e.g., informal means, public opinion polls and surveys); molding of public opinion (e.g., publicity propaganda); influence of various media; specialized personnel etc. This category is designed primarily to cover the expression and molding of public opinions and attitudes; in nearly all instances information on specific attitudes will be classified elsewhere under the relevant subject categories.

Identifier

Broader Term

• 200 communication

Related Terms

• 178 sociocultural trends
• 447 advertising
• 546 motion picture industry
• 626 social control
• 660 political behavior
• 723 strategy
• 870 education