marketing

Scope Note

General statements dealing with several aspects of the specialized elaboration and promotion of trade.

Identifier

Narrower Terms

• 441 mercantile business
• 442 wholesale marketing
• 443 retail marketing
• 444 retail businesses
• 445 service industries
• 446 sales promotion
• 447 advertising

Related Terms

• 430 exchange and transfers
• 450 finance
• 470 business and industrial organization